{"id":307,"date":"2023-02-10T15:20:32","date_gmt":"2023-02-10T06:20:32","guid":{"rendered":"https:\/\/www.saaske.com\/?post_type=glossary&p=307"},"modified":"2025-05-08T15:30:51","modified_gmt":"2025-05-08T06:30:51","slug":"engagement","status":"publish","type":"glossary","link":"https:\/\/www.saaske.com\/glossary\/engagement\/","title":{"rendered":"\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8"},"content":{"rendered":"

消費者が企業や商品やブランドに対し、高いロイヤルティーや好感を持つことによって構築される深い関係性のことです。このように愛着度の強い顧客は、商品やブランドの浸透を自ら進んで周囲に働きかけています。そのツールとしてSNSなどのソーシャルメディアが挙げられます。昨今、Webサイトと並行してソーシャルメディアに取り組む企業も増えており、このソーシャルメディアにおける「繋がり」の効果を表す言葉としても使われています。<\/p>\n","protected":false},"excerpt":{"rendered":"

消費者が企業や商品やブランドに対し、高いロイヤルティーや好感を持つことによって構築される深い関係性のことです。このように愛着度の強い顧客は、商品やブランドの浸透を自ら進んで周囲に働きかけています。そのツールとしてSNSな<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":[],"glossary-categories":[5],"glossary-tags":[],"yoast_head":"\n\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 - \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saaske.com\/glossary\/engagement\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 - \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1\" \/>\n<meta property=\"og:description\" content=\"消費者が企業や商品やブランドに対し、高いロイヤルティーや好感を持つことによって構築される深い関係性のことです。このように愛着度の強い顧客は、商品やブランドの浸透を自ら進んで周囲に働きかけています。そのツールとしてSNSな\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.saaske.com\/glossary\/engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T06:30:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saaske.com\/glossary\/engagement\/\",\"url\":\"https:\/\/www.saaske.com\/glossary\/engagement\/\",\"name\":\"\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8 - 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