{"id":386,"date":"2023-02-27T14:04:33","date_gmt":"2023-02-27T05:04:33","guid":{"rendered":"https:\/\/www.saaske.com\/?post_type=glossary&p=386"},"modified":"2025-05-08T15:31:48","modified_gmt":"2025-05-08T06:31:48","slug":"opt-in","status":"publish","type":"glossary","link":"https:\/\/www.saaske.com\/glossary\/opt-in\/","title":{"rendered":"\u30aa\u30d7\u30c8\u30a4\u30f3"},"content":{"rendered":"

メールマーケティングにおいて、広告の受取許可やメルマガの加入、許諾、承認などの意思を相手に明示することをいいます。<\/p>\n

たとえば、会員登録フォームでメルマガ配信などの可否が問われることがありますが、これを承諾すると「オプトイン<\/a>」になります。<\/p>\n

オプトインの顧客は商品やサービスになんらかの興味があると判断できるため、高いレスポンスが期待できます。<\/p>\n","protected":false},"excerpt":{"rendered":"

メールマーケティングにおいて、広告の受取許可やメルマガの加入、許諾、承認などの意思を相手に明示することをいいます。 たとえば、会員登録フォームでメルマガ配信などの可否が問われることがありますが、これを承諾すると「オプトイ<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":[],"glossary-categories":[5],"glossary-tags":[],"yoast_head":"\n\u30aa\u30d7\u30c8\u30a4\u30f3 - \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saaske.com\/glossary\/opt-in\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30aa\u30d7\u30c8\u30a4\u30f3 - \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1\" \/>\n<meta property=\"og:description\" content=\"メールマーケティングにおいて、広告の受取許可やメルマガの加入、許諾、承認などの意思を相手に明示することをいいます。 たとえば、会員登録フォームでメルマガ配信などの可否が問われることがありますが、これを承諾すると「オプトイ\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.saaske.com\/glossary\/opt-in\/\" \/>\n<meta property=\"og:site_name\" content=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T06:31:48+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saaske.com\/glossary\/opt-in\/\",\"url\":\"https:\/\/www.saaske.com\/glossary\/opt-in\/\",\"name\":\"\u30aa\u30d7\u30c8\u30a4\u30f3 - 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