{"id":464,"date":"2023-02-27T15:07:27","date_gmt":"2023-02-27T06:07:27","guid":{"rendered":"https:\/\/www.saaske.com\/?post_type=glossary&p=464"},"modified":"2025-05-08T17:05:56","modified_gmt":"2025-05-08T08:05:56","slug":"step-mail","status":"publish","type":"glossary","link":"https:\/\/www.saaske.com\/glossary\/step-mail\/","title":{"rendered":"\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb"},"content":{"rendered":"

申し込みやお問い合せなどの特定の行動を起こした見込み顧客に対して、あらかじめ作成しておいたメールを、設定したスケジュールで自動配信していくマーケティング手法です。メルマガと混同されがちですが、両者には下記のような違いがあります。<\/p>\n

・ステップメール<\/a>：シナリオ設計を行ったメールを用意して、スケジュールに沿って配信することで顧客育成を行う
\n・メルマガ：商品の最新情報やセール情報を定期的に配信して購買を促し、停止しない限り永続的に配信される<\/p>\n

ステップメールの目的は顧客を育成して購買を促すことですが、メルマガには育成部分がなく、目的がまったく異なります。<\/p>\n","protected":false},"excerpt":{"rendered":"

申し込みやお問い合せなどの特定の行動を起こした見込み顧客に対して、あらかじめ作成しておいたメールを、設定したスケジュールで自動配信していくマーケティング手法です。メルマガと混同されがちですが、両者には下記のような違いがあ<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":[],"glossary-categories":[7],"glossary-tags":[],"yoast_head":"\n\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb - \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saaske.com\/glossary\/step-mail\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb - \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1\" \/>\n<meta property=\"og:description\" content=\"申し込みやお問い合せなどの特定の行動を起こした見込み顧客に対して、あらかじめ作成しておいたメールを、設定したスケジュールで自動配信していくマーケティング手法です。メルマガと混同されがちですが、両者には下記のような違いがあ\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.saaske.com\/glossary\/step-mail\/\" \/>\n<meta property=\"og:site_name\" content=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T08:05:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saaske.com\/glossary\/step-mail\/\",\"url\":\"https:\/\/www.saaske.com\/glossary\/step-mail\/\",\"name\":\"\u30b9\u30c6\u30c3\u30d7\u30e1\u30fc\u30eb - 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