{"id":490,"date":"2023-02-27T15:28:26","date_gmt":"2023-02-27T06:28:26","guid":{"rendered":"https:\/\/www.saaske.com\/?post_type=glossary&p=490"},"modified":"2023-02-27T15:28:26","modified_gmt":"2023-02-27T06:28:26","slug":"ctvr","status":"publish","type":"glossary","link":"https:\/\/www.saaske.com\/glossary\/ctvr\/","title":{"rendered":"CTVR"},"content":{"rendered":"

CTR<\/a> （クリック率）と CVR<\/a> （コンバージョン率）をかけ合わせることで、インターネット広告の費用対効果を算出するものです。<\/p>\n

従来は CTR<\/a> を用いて計測することがほとんどでしたが、「クリック率は高いのに購入に至っていない」ケースや「クリック率は低いけど、CVは多数発生している」ケースもあるため、CVTRまで調べることで、より効果的な広告配信を実現できるようになります。<\/p>\n","protected":false},"excerpt":{"rendered":"

CTR<\/a> （クリック率）と CVR<\/a> （コンバージョン率）をかけ合わせることで、インターネット広告の費用対効果を算出するものです。 従来は CTR<\/a> を用いて計測することがほとんどでしたが、「クリック率は高いのに購入に至ってい<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":[],"glossary-categories":[4],"glossary-tags":[],"yoast_head":"\nCTVR - \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saaske.com\/glossary\/ctvr\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTVR - \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1\" \/>\n<meta property=\"og:description\" content=\"CTR （クリック率）と CVR （コンバージョン率）をかけ合わせることで、インターネット広告の費用対効果を算出するものです。 従来は CTR を用いて計測することがほとんどでしたが、「クリック率は高いのに購入に至ってい\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.saaske.com\/glossary\/ctvr\/\" \/>\n<meta property=\"og:site_name\" content=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saaske.com\/glossary\/ctvr\/\",\"url\":\"https:\/\/www.saaske.com\/glossary\/ctvr\/\",\"name\":\"CTVR - 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