{"id":575,"date":"2023-02-27T16:41:00","date_gmt":"2023-02-27T07:41:00","guid":{"rendered":"https:\/\/www.saaske.com\/?post_type=glossary&p=575"},"modified":"2025-05-08T15:26:06","modified_gmt":"2025-05-08T06:26:06","slug":"swot-analysis","status":"publish","type":"glossary","link":"https:\/\/www.saaske.com\/glossary\/swot-analysis\/","title":{"rendered":"SWOT\u5206\u6790"},"content":{"rendered":"

SWOTとは、強み（Strength）、弱み（Weakness）、機会（Opportunity）、脅威（Threat）の頭文字をとった言葉です。<\/p>\n

SWOT分析を実施する場合は、まず「自社の強み」と「弱み」「自社のサービスを売り出すうえで考えられる機会（チャンス）」「脅威」の4つを洗い出します。<\/p>\n

その上で、内部環境である強み・弱みと、外部環境である機会・脅威をかけ合わせ（クロス分析）、改善点や注力すべき部分を抽出します。<\/p>\n","protected":false},"excerpt":{"rendered":"

SWOTとは、強み（Strength）、弱み（Weakness）、機会（Opportunity）、脅威（Threat）の頭文字をとった言葉です。 SWOT分析を実施する場合は、まず「自社の強み」と「弱み」「自社のサービス<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"template":"","meta":[],"glossary-categories":[4],"glossary-tags":[],"yoast_head":"\nSWOT\u5206\u6790 - \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.saaske.com\/glossary\/swot-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SWOT\u5206\u6790 - \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1\" \/>\n<meta property=\"og:description\" content=\"SWOTとは、強み（Strength）、弱み（Weakness）、機会（Opportunity）、脅威（Threat）の頭文字をとった言葉です。 SWOT分析を実施する場合は、まず「自社の強み」と「弱み」「自社のサービス\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.saaske.com\/glossary\/swot-analysis\/\" \/>\n<meta property=\"og:site_name\" content=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3(MA)\u30fb\u55b6\u696d\u652f\u63f4(SFA)\u306a\u3089\u30b5\u30b9\u30b1\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-08T06:26:06+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u63a8\u5b9a\u8aad\u307f\u53d6\u308a\u6642\u9593\" \/>\n\t<meta name=\"twitter:data1\" content=\"1\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.saaske.com\/glossary\/swot-analysis\/\",\"url\":\"https:\/\/www.saaske.com\/glossary\/swot-analysis\/\",\"name\":\"SWOT\u5206\u6790 - 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